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Google looker studio pricing in 2024, looker studio pro, looker subscription, BI tool, Data visualization tool, GCP

Numbers, charts, data, and reports are an inevitable part of modern-day business and marketing. It has become increasingly important for Organizations to make data-driven decisions to gain a competitive edge in the market. However, collecting raw data alone will not serve the purpose. This data undergoes rigorous processing and analysis to derive informative insights. Google Looker Studio is an effective tool to transform these data into insights.

With Looker Studio, organizations can gain a better understanding of their data and make decisions based on key indicators like customer behavior and future market trends. In this article, we will understand Looker Studio features and Google Looker Studio pricing structure.

What is Google Looker Studio

Google Looker Studio is a cloud-based Business Intelligence (BI) tool that transforms raw data into visually informative dashboards and reports. It offers powerful data visualization capabilities enabling users to explore data from around 800 sources and create custom metrics and dimensions. It also integrates seamlessly with other tools and platforms such as Google Analytics, BigQuery, Google Search Console, etc.

Google looker studio dashboard, looker studio workspace, reports, insights, looker studio pro
Source: Google Docs

Key Features

Easy-to-use Web Interface

Google Looker Studio is an easy-to-use data visualization platform that offers a wide range of charts, graphs, and other data visualization elements. With its simple drag-and-drop features, it can create custom dashboards and reports that cater to your specific needs.

Report Templates

Looker Studio is equipped with a diverse library of pre-designed templates to choose from. These pre-defined templates help you to create customized reports and visualize your data quickly and easily. These templates are designed to help businesses save time and effort.

Data Connectors

Looker Studio has several pre-built native connectors and over 600 third-party connectors that can be integrated with various data sources. These data sources include popular applications like Salesforce, Hubspot, and Facebook ads as well as databases like MySql and Oracle. It can connect with over 800 data sources to streamline and integrate data.

Looker Studio API

Looker Studio API is a programmatic gateway to manage and interact with Studio assets such as charts, graphs, and reports. It is primarily designed for developers within organizations using Google Workspace or Cloud Identity.

Report Embedding

This feature allows you to integrate your Looker Studio report into websites, web applications, or internal documents. This is an efficient way for teams to collaborate and share information across different platforms. This increases report visibility which helps to streamline the workflow and improve productivity.

Google Looker vs Google Looker Studio Pro

While both Google Looker Studio and Looker Studio Pro offer powerful data visualization features, their usage varies depending on the needs of the user. It is also important to note that Looker Studio is a free tool while Looker Studio Pro is its paid version with some enhanced features.

Looker Studio:

Looker Studio is a free tool designed for individual users small businesses and teams. It helps you to create basic visualizations and reports by connecting to various data sources. Any support for the free version can be availed from public Help centers and other Looker Studio user communities.

Looker Studio Pro:

Looker Studio Pro is the premium version of Looker Studio with enhanced enterprise-level functionalities. It has all the features of Looker Studio and additional features like team workspace collaboration, content management with permissions, automated report delivery, and technical support from Google Cloud Customer Care. It is useful and suitable for large organizations that require stronger data governance and security controls.

Google Looker Studio Pricing Details

Google Looker Studio pricing varies depending on the length of your subscription. A basic plan or subscription containing department-level Business Intelligence with Google Cloud Support and System Administration starts from $9 per user per project per month.

Google looker studio pricing, looker studio free tier, looker studio pro, looker studio subscription
Source: Google Docs

Every Looker Studio instance has a billing account attached to it. Any charges incurred for creating new instances or adding users to the instances are billed to the respective billing account.

Basically, Google Looker Studio pricing (Google Cloud Core) has two main components.

  • Platform pricing: It is the cost to run Looker instances along with platform administration, integration, semantic modeling, etc.
  • User pricing: It is the cost of licensing individuals to access the Looker platform, The cost varies based on the type of user and their permissions within in Looker platform.

Platform Pricing

Google Looker Studio Pro (Google Cloud Core) offers three platform pricing tiers.

Standard Edition

A Standard Edition is for small organizations or teams with fewer than 50 users. This edition includes 1 production instance, 10 Standard Users, 2 Developer Users, and upgrades. It can handle up to 1,000 query-based API calls per month and up to 1,000 administrative API calls per month. You can either follow a pay-as-you-go model or work with the Google sales team and come up with an annual commitment price.

The cost of a standard edition is as follows

Google looker studio pricing, looker studio pro, looker studio platform pricing, looker studio standard edition
Source: Google Docs

Enterprise Edition

The Enterprise edition consists of enhanced security features for a wide range of internal BI and analytics uses. It includes 1 production instance, 10 Standard Users, upgrades up to 100,000 query-based API calls per month, and up to 10,000 administrative API calls per month.

The cost of your Enterprise Edition can be calculated with the help of the Google Sales team

Google looker studio pricing, looker studio pro, looker studio platform pricing, looker studio enterprise edition
Source: Google Docs

Embed Edition

The Embed Edition is used for deploying and maintaining external analytics and custom applications at scale. It includes 1 production instance, 10 Standard Users, 2 Developer Users, upgrades, uo to 500,000 query-based API calls per month, and up to 100,000 administrative API calls per month.

The cost of the Embed platform is as follows.

Google looker studio pricing, looker studio pro, looker studio platform pricing, looker studio embed edition
Source: Google Docs

The annual subscriptions are available in one, two, and three-year terms.

User Pricing

There are three types of user licensing for Looker Studio

Developer User

A Developer user has access to any combination of Looker interfaces including Administration, LookML Models (including Development Mode), Folders, Boards, Dashboards, Looks (individual reports and charts), Explore, SQL Runner, Scheduling, the Looker API interface, and access to support.

Standard User

It is an end user who can access Folders, Boards, Dashboards, Looks (individual reports and charts), Explore, SQL Runner, and Scheduling Looker interfaces. Standard user privileges include data filtering, data downloads, Dashboard or Lock creation, drill-to-row-level detail, data downloads, and view-only access to LookML. It does not include access to Development mode, Administration, Looker API interface, or Support.

Viewer User

The Viewer user has access to Folders, Boards, Dashboards, and Looks (individual reports and charts) Looker interfaces. It also includes data filtering, drill-to-row-level detail, data downloads, Scheduling, and view-only access to LookML. It does not include Dashboard or Look creation, or Development mode, Administration, Looker API interface, or Support.

Google looker studio pricing tiers, looker studio pro, looker studio user pricing, viewer user, standard user, developer user
Source: Google Docs

Conclusion

By understanding the Google Looker Studio pricing structure and its various features, it is easier for organizations to decide the most relevant subscriptions suitable for their organization. Whether opting for a basic version or the advanced features of Looker Studio Pro, understanding their pricing structure helps organizations maximize their investment in the cloud.

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