Table of Contents

Need for FinOps in Startups

Cloud Cost optimization is a primary priority for any startup dependent on cloud infrastructure. It can be accomplished through a variety of strategies, but how to go about it depends on the stage of the company’s development.

Startups, unlike large corporations, are particularly focused on product creation. This can compel firms to choose between spending time implementing new functionality to manage expenses, such as restructuring account structures or developing cost analytics pipelines, and prioritizing low-effort-high-impact architectural modifications to maintain momentum.

Getting visibility into cloud expenses and figuring out how to manage and optimize them is becoming increasingly critical, and as time goes on, more and more firms are expecting their developers to help keep cloud costs under control. Today, controlling cloud expenses is typically outsourced to cloud cost optimization consultancies that lack the necessary context. As a result, while they may be able to uncover cost savings, they do so without knowing what is generating the costs.

FinOps (financial operations) is a solution for controlling operational costs in a cloud environment. FinOps’ major purpose is to assist cross-functional teams inside an organization in maintaining financial accountability for the cloud services they utilize. There are quite a few FinOps practices and principles that will benefit startups, provided that they implement them from the beginning.

Startups, Outsourced FinOps, Cloud Cost Optimization

Cloud Cost Optimization Tips for Startups

Identifying Spend

On Cloud, you can tag all of your resources to see where expenditures are incurred. Tagging resources according to your business needs, such as by department, resources, project name, or the name of the person who is using the resource.

The cloud providers will supply you with a full summary of untagged resources, whether you’re seeking AWS, Google, or Microsoft Azure. Create this report regularly to get a glimpse at your resources and see where your money is spent and by whom.

If your IT staff monitors cloud usage on a weekly or quarterly basis, the rising charges may come as a surprise. As a result, it’s always a good idea to utilize a dashboard and track cloud consumption regularly. While some businesses pay for third-party solutions to monitor cloud usage, cloud manufacturers’ monitoring capabilities may be used for free or at a low cost. AWS Cost and Use Report, for example, keeps track of usage on an hourly or daily basis. Stackdriver Monitoring is available on Google Cloud Platform, whereas Azure Monitor and Cost Management are available on Microsoft Azure. These tools support cloud native cost reduction.

Capacity Planning

AWS has approximately 300 distinct instance kinds, each of which is suitable for a particular sort of task. Even experienced cloud architects find it difficult to choose the proper instance from such a large range.

Make sure your company isn’t paying for cloud capacity that isn’t being used. Native auto-scaling services, such as AWS Auto Scaling or DevOps consultancy, are available from cloud providers. These features track and alter use scales to fit demand, and may thus be utilized to save money.

It should come as no surprise that proactively monitoring your compute resource use and rightsizing your cloud infrastructure is one of the most efficient ways to save money on cloud fees. For startups or small capacity businesses, you can use other tools like for managing your business and save the cloud cost

Reduction of Unallocated Resources

Often, it’s not the particular instance that’s overprovisioned, but a group of resources that may be used more efficiently. It’s tough to do this ahead of time, just like rightsizing, but with time it becomes much more evident where you’re not utilizing resources and realize where you might leverage them better.

Turning off resources while they’re not in use is the simplest, fastest, and most effective approach to save money. In a typical workweek, non-working hours account for 70% of the time. Consider how much money you could save if non-production resources were turned off at that period.

  • Tags: To distinguish between production and non-production resources, use tags to identify what to switch off.
  • Identify workloads that aren’t consistent: Workloads that aren’t in use all of the time can be switched off and on again as needed.

Usage Discounts

After being billed long enough, there will be a point where you can answer questions like: “How many cloud instances will I need in the future months?” You’ll want to take advantage of the bulk discounts that all cloud providers will gladly provide in return for a minimum commitment over a set length of time.

When it comes to cloud resource charges, you may have heard the words on-demand vs. reserved vs. volume.

  • On-Demand: When you’re asking your cloud provider to offer you compute instances only when you need them, on-demand will be the most expensive option. It’s the same as hiring a professional to come out that day to do a repair, which will cost you extra.
  • Reserved: It’s just like saying “I need this compute for a longer length of time and I’m ready to pay in advance to have it set aside for me.” Reserved is less expensive than on-demand. You’ll save money in the form of a discount if you book your contractor ahead of time, just like if you hire your contractor in advance.
  • Volume: Volume purchases give you the best discounts. Since you’re paying in advance and guaranteeing the cloud provider’s income, they’re prepared to give you the best deal. This is similar to putting your contractor on retainer; because you know you’ll be paying them no matter what, you’ll get a discount on services when you need them.

Building Cost Awareness Culture

Cloud cost optimization does not have to be difficult, but it does need a disciplined strategy that promotes excellent rightsizing practices and uses analytics to consistently drive insights and action to reduce your cloud charge.

Cloud service optimization will differ from one startup to the next. To make the greatest use of the services, identify the goals and gain a thorough understanding of the business. The ultimate goal should be to use cloud services for startups to optimize earnings in the long run.

FinOps comes to the rescue in this situation. It transforms your company’s cloud culture by empowering individual teams to take full responsibility for their cloud usage and costs.

Best Cloud Cost Management Tools for Startups

Cloud Provider Native Tools

Native tools are provided by each cloud provider to give you a basic understanding of where your cloud charges are coming from. This is generally particularly beneficial for budget owners who want to know how much items cost at a high level. They’re not as valuable for in-the-trenches engineers since they don’t always give the detail they need to understand their individual usage, and unlike Kubernetes, they don’t go into containerization expenses.

GCP’s Cost Management Tools let you keep track of and evaluate your cloud expenses by giving transparency and clarity. They keep track of all your charges, credits, and payments in a timely, consistent, relevant, and thorough manner. A Pricing Table is crucial for knowing details about services and instances offered & their pricing.

Azure’s Cost Management & Billing allows you to track resource usage and manage costs across all your clouds with a single, unified view, and access rich operational and financial insights to make informed decisions.


Cloud cost optimization strategies help startups reduce their financial burden and support the judicial allocation of cloud resources. As more firms are moving towards cloud infrastructure, getting visibility into the cloud expenses helps developers keep their cloud costs under control.

FinOps (Financial Operations) is a solution for controlling operational costs in a cloud environment. Startups that adopt these FinOps strategies and principles or outsource FinOps to an efficient team at an early stage establish a strong financial foundation for their organization.

Adarsh Rai

Adarsh Rai, author and growth specialist at Economize. He holds a FinOps Certified Practitioner License (FOCP), and has a passion for explaining complex topics to a rapt audience.

Related Articles