Get Started with GCP Generative AI: PaLM API, Vertex AI, and App Builder

As artificial intelligence (AI) continues to shape the landscape of technology and business, Google Cloud is at the forefront of innovation. One of the most exciting advancements is Generative AI, which can autonomously create new content based on learned patterns and input data.

In this article, we will discuss Google’s recent announcement of new generative AI features and how they will impact the present, as well as the future of cloud computing for users, businesses, organizations, and governments.

What is Generative AI?

Generative AI refers to a subset of AI algorithms that can learn from existing data, identify patterns, generate new content, craft designs, and provide solutions. These algorithms, often based on deep learning and neural networks, can create images, videos, text, music, and even code. They have the potential to revolutionize a variety of industries ranging from entertainment to healthcare.

Google Cloud Announces Generative AI update on Tuesday, March 14th

Google Cloud has recently announced a suite of new generative AI features designed to help businesses, individuals, organizations, and governments harness the power of AI to achieve their goals. These features will be integrated into GCP’s existing cloud computing services, making them more accessible and user-friendly than ever before.

Introducing Google’s Pathways Language Model (PaLM)

Google’s newly announced PaLM (Pathways Language Model) is a significant step in the advancement of natural language processing (NLP) capabilities. It is a large language model, like OpenAI’s GPT models, that can perform several tasks for generating and modifying text. The PaLM model is designed to be flexible and customizable, allowing developers to train it on specific data sets and fine-tune it for particular use cases.

How does Google’s PaLM work?

  • PaLM works by breaking down text into smaller, more manageable pieces, such as sentences or paragraphs.
  • It then uses statistical models and machine learning algorithms to analyze and understand the structure and meaning of each section of text.
  • Once it has learned this, it can generate new text that matches the structure and tone of the original text.
  • PaLM can also be fine-tuned to improve its performance on specific tasks and use cases, making it a powerful tool for businesses looking to automate their content creation and management processes.

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PaLM API and MakerSuite

Google also announced the availability of PaLM API, which offers an easy and secure way for developers to build on top of their best language models. This API is designed to provide an efficient model that is capable of producing high-quality results, while also being lightweight in terms of size. Additionally, Google plans to add more sizes in the near future to cater to a wide range of use cases.

To further enhance the developer experience, the PaLM API also includes MakerSuite, an intuitive tool that allows developers to quickly prototype ideas. As time goes on, MakerSuite will add more features such as prompt engineering, synthetic data generation, and custom-model tuning. All of these features are supported by robust safety tools to ensure the security of data and models.

How can PaLM help businesses?

PaLM is expected to change the way businesses operate by making it easier to create and manage large amounts of text-based content. It can be used to autonomously generate product descriptions, marketing copy, and customer support responses. Additionally, it can assist in creating chatbots, virtual assistants, and other AI-powered tools that rely on NLP. By automating these tasks, businesses can free up valuable time and resources, allowing them to focus on other critical aspects of their operations.

Generative AI support in Vertex AI

Google’s Vertex AI is an all-in-one machine learning platform for building, training, and deploying models. It has been designed to streamline the entire ML process, from data preparation to model tuning, scaling, and deployment. Recently, Google announced a significant upgrade to Vertex AI, which includes support for generative AI models, such as PaLM.

What is Generative AI Support in Vertex AI?

Generative AI support in Vertex AI gives data science teams access to foundation models from Google and other sources. This means that developers can build and customize their models on the same platform that they use for their homegrown ML models and MLOps. With generative AI support, data science teams can easily access the PaLM API on Vertex AI, allowing them to address various use cases, such as content generation, chat, summarization, classification, and more.

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Benefits of using Generative AI Support for Vertex AI

  • Access to foundation models: Data science teams can leverage foundation models from Google and others to build and customize atop these models on the same platform they use for homegrown ML models and MLOps.
  • Tune, customize, and optimize prompts: Users can use business data to increase the relevance of foundation model output and maintain control over costs, while ensuring data sovereignty and privacy.
  • Engage with models: A variety of tools are available to developers, data scientists, and data engineers to contribute to building gen apps and customized models, including notebooks, APIs, or interactive prompts.

Generative AI App Builder in Google Cloud

Google Cloud’s Generative AI App Builder is an exciting new tool that is set to revolutionize the way developers create gen apps such as bots, chat apps, digital assistants, custom search engines, and more. This tool is designed to make it easier for developers to jumpstart the creation of gen apps and speed up the development process. With limited technical expertise required, developers can build apps in minutes or hours, rather than weeks or years.

How does the Generative AI App Builder work?

The Generative AI App Builder provides direct API access to foundation models and out-of-the-box templates for major use cases, including search, support, product recommendations and discovery, and media creation. The pre-built connectors let developers integrate their data with the intelligence of foundation models, all while keeping data private. With this tool, developers can combine organizational data and information retrieval techniques to provide relevant answers.

  • Customers are not just limited to information with the Generative AI App Builder; it also allows them to transact.
  • Digital assistants and bots can connect to purchasing and provisioning systems, and escalate customer conversations to a human agent when the context demands.

With these features, businesses can make customer, partner, and employee interactions more effective and helpful, providing a better experience for their users.

Benefits of Generative AI App Builder

Google Cloud’s Generative AI App Builder provides a fast and easy way for developers to create gen apps, significantly reducing the time and resources needed for development. It also has a host of other benefits, such as:

  • Fastest way for developers to create gen apps such as bots, chat apps, digital assistants, custom search engines, and more with limited technical expertise required.
  • Direct API access to foundation models and out-of-the-box templates for major use cases, including search, support, product recommendations and discovery, and media creation.
  • Build apps that infer the intent of a user’s question, surface proprietary data alongside relevant information from the foundation model, and serve responses with the required citations and attributions, all while ensuring data isolation and sovereignty.
  • Blend the output of foundation models with step-by-step conversation orchestration to guide customers to the right answers, no matter the duration of engagement.

How will Generative AI benefit Organizations using GCP?

Google’s generative AI offers a range of benefits to organizations using Google Cloud Platform (GCP) for different use cases and purposes:

  • Unlock the power of generative AI to facilitate brainstorming, perform copywriting, and generate media assets. With Google Cloud’s generative AI, emails, marketing messages, and creative assets can be prototyped in seconds, and ready for review within minutes or hours, not weeks or months.
  • Turn large, complex volumes of data into summaries, interactive multimedia experiences, and human-like conversations. This technology allows businesses and governments to create AI experiences and assistants for virtually any task, from customer-facing experiences like brand or product Q&As to more complex data science scenarios.
  • Analyze various internal and external data sources to get a comprehensive view of the market. GCP’s generative AI can help banking customers ensure that when employees search for information across these sources, they get relevant results, accurate summaries of large documents, tools to refine queries’ sources, and citations and attributions so employees can trust outputs and dig deeper as needed.
  • Level the playing field for development with generative AI. By providing API access to foundation models while reducing the massive and prohibitive data requirements these technologies usually entail, GCP’s Vertex AI empowers builders and innovators of all kinds, from data scientists to self-taught developers, to create the next generation of startups.
  • Use generative AI to provide employees with AI-powered digital assistants that help with data analysis and business tasks. These assistants can generate SQL queries, enable exploration of data through natural language queries, and more, helping employees up-level their skills and be more productive.


The advancements in Google Cloud’s Generative AI are particularly exciting, providing organizations with powerful new tools to improve productivity, efficiency, and customer experiences. By leveraging these new tools, businesses and governments can automate content generation, develop personalized experiences, unlock insights from large datasets, and accelerate the development of new products and services.

The potential applications of generative AI are vast and varied, with new possibilities being explored every day.

However, it’s important to note that while these new tools are powerful, they also require careful management to ensure proper resource utilization and cost optimization. Focusing on a FinOps strategy is crucial for companies that rely on GCP for their workloads, helping them stay on top of their cloud spend and maximize the value of their investments.

As technology continues to evolve, it’s essential that organizations stay up-to-date with the latest tools and approaches to remain competitive. With Generative AI and other innovative technologies, businesses and governments can unlock new possibilities and gain a significant edge in their respective markets.